Nourish Your Nutrition Business
Do you wish you had someone by your side to show you how to get your local start up nutrition business on its feet fast?
Imagine having your new practice fully set up and systematized, so that you feel organized, prepared and ready to invite new clients to work with you? It would be so amazing, to finally have a step-by-step, repeatable system that you can rely on to successfully support your new clients to adopt the diet and lifestyle changes you recommend! Wouldn’t you feel oh so much more professional and proud of your work, if you had something ‘hold in your hand beautiful’ to give to your clients to help them retain and implement what you teach in each of your sessions? It would feel so comforting to finally have clarity about what to do in each session. And, it would be such a relief too, to spend more time serving your clients and less time trying to find them!
But right now……
You are feeling confused about where to get clients and about how to get organized to officially open your practice. You’re feeling doubt about whether you really even know enough to charge good money for your advice (after all you just graduated or you haven’t had many clients to practice with yet)! You might even secretly feel like your own health and habits aren’t where they “should” be …and you wonder “how will I be able to help my clients do ‘this’, when I can’t even help myself sometimes?”.
Part of the reason that you are not able to focus on taking care of yourself, is because you’ve been working so hard trying to figure out this business and marketing thing. You are so tired of not getting a return on the time you spend working on your business. What’s worse is, you are even finding yourself subtlety resisting signing on new clients, because you are becoming overwhelmed with how long it takes you to prepare for client sessions, and create hand outs. You are starting to wonder if you can really make this work (there just doesn’t seem to be enough time in the day)!
Finally, you are exhausted from having to reinvent the wheel with each client and from constantly worrying about whether or not they think the service you offer is really worth what they are paying – to the point that the self doubt it is really starting to hurt your self esteem. Sometimes, you wonder if you are even really cut out for the work anyway!
And at the end of the day, you have to start making a living doing this (like yesterday!) or you worry that you’ll have to go back to your ‘day’ job.
You have probably tried….
“Winging it”, putting your cards in health food stores and yoga studios, making posters and postcards, giving free talks, reading books about business and taking internet marketing courses…..without much success.
I was once standing in your shoes…..
I started working in the natural health field in 1998 after healing myself of mononucleosis using a combination of diet, supplementation and energy medicine – in fact, it worked so well for me that I never missed a day of work! In the process of healing myself, I discovered a passion for nutrition and began to spend my evenings and weekends in coffee shops and libraries studying everything that I could get my hands on! Naturally (pardon the pun) I quit my toxic career in the field of aesthetics, took a pay cut and gave up the ‘tips’ to work for minimum wage in a health food store. I was deeply passionate about helping people take responsibility for their health and heal themselves from disease (the way I had done for myself).
Somewhere along the way I opened up my own natural baby and mama store and pursued studies in the field of childbirth – a passion parallel to my love of nutrition. I also began a homestudy course in nutrition from the Edison Institute of Nutrition. I graduated in 2006, but felt I was missing pieces that could only come from being in a classroom with fellow nutritionists in training and experienced teachers. So I sold what was then my dream home (the home that my daughter was born in), packed my family up and traveled from Winnipeg in south central Canada, to the west coast to study at the Canadian School of Natural Nutrition in Vancouver, BC.
Yet, even after graduating with honours and a second certification in nutrition, I still felt like there were gaps in my knowledge. Without clinical experience and mentorship, like you I was on my own to figure out how to translate my intellectual knowledge in to a practical context that would support my clients to make the changes that were necessary – not only to heal, but to maintain that healing.
And even though my final mark in business was 100% and while it came easy to me in theory- what I learned about business in nutrition school did not translate into money or clients in the real world.
From my past experience marketing in the alternative birth field, I knew that natural nutrition would have some of the very same obstacles, and I didn’t want to waste time making the same unproductive mistakes or spinning my wheels doing the same thing and expecting different results (definition of insanity)!
Essentially, I was lost because, number one I didn’t want to have to sell or to convince people to keep coming back for more sessions, yet I knew that in most cases more than one session would be needed to get results. And that many more sessions than that would be required to learn and implement all the essential lifestyle changes in a complete way – leaving no stone unturned on their healing path.
When I began to write down all the things that I knew my clients needed to do and the changes they needed to make to get the same kind of results that I got through diet and lifestyle – I felt again at a loss, because the only practitioner model I had heard of people using was the ‘1 off’ sessions model.
And yet it didn’t seem like the right fit for nutrition consulting or health coaching.
How would I be able to help people ‘go all the way’ when the human condition is to simply stop when things get difficult?
Even though I knew how I would need to work with people to help them make permanent change, I just couldn’t imagine people spending the kind of money they would need to, to spend THAT much time with me. So I simply didn’t have the guts to set up my practice and just do it my own way.
I was still looking for the proof that it was even possible!
So I turned my focus to marketing. I began searching around on the internet to see what other successful nutritionists were doing and discovered that many of those people were in fact using a package model!
I found people who were doing what I wanted to be doing and learned from their experience how to set up my business, not only so that it better served my clients, but so that I could make a generous living as well. I immersed myself in studying business systems, practicing copywriting and invested tens of thousands of dollars to learn how to market effectively.
As a nutritionist, I went from charging $70 a session and wondering where my next client was going to come from – to charging $4000 per client for 6 month coaching packages… and knowing exactly how to get new clients to keep my programs full.
The first year that I fully embraced the package model, I made $48,000 working part time from home with kids in tow, seeing clients 2 days a week (only 3 weeks a month!).
The reason why I created this program…..
I had so much fun learning and doing the work of creating my package based business, that I eventually certified as a business coach so that I could confidently help you do what I did – without burning yourself out having to reinvent the wheel and start your programs from scratch.
It is because I want to show you how you can do this too and help you get set up for success from the start!
I want you to get the best results possible for your clients, while building a financially and energetically regenerative business that nourishes your soul- because your work should give back to you, as much as you give to it!
Sherry has been there every step of the way, keeping me accountable and making sure that everything is implemented.
I have taken so many business courses over the past couple of years. This is the first time that a course went straight to application. Sherry has been there every step of the way, keeping me accountable and making sure that everything is implemented. It is the first time that I have been this clear in my message and the people that I am helping. Sherry coached me through some big mental blocks that were holding me back. I am incredibly grateful that I went through this program, and I finally feel like I have legs to run with.
She took all the years of her experience and basically made it into a “business in a box” with very clear and precise steps.
For years I have always wanted to start up a business that revolved around whole foods and nutrition. I have so many ideas of what my business should look like, but never knew where to start, until I met Sherry. I had just graduated from CSNN as an RHN and thankfully, Sherry saw that there was a desperate need for business coaching for recently graduating RHN’s. So I signed up for the Nourished Nutrition Business course and can’t express how grateful I am. Sherry coached, supported and clarified so many aspects of starting up your own business. She took all the years of her experience and basically made it into a “business in a box” with very clear and precise steps. I can’t express enough, how thankful I am to Sherry for believing in us and encouraging us to do what we love. I highly recommend that anyone who struggles with any aspect in business or in life to call on Sherry, I promise, you won’t regret it. In health and happiness Lisa Shorter!
I now have beta clients in my system, I can comfortably run a sales call, my website is almost ready to launch and most importantly, I have fallen back in love with my work.
When I first began my Nourished Nutrition Business course with Sherry, I had a vague dream of starting a nutrition business. Since taking the course Sherry has helped me to clarify that dream, release the underlying emotional baggage that was keeping me from action and given me the practical tools to make it happen. Personally and professionally this experiance has enriched my life. I have found joy in working on my business, where I once only felt overwhelmed and scared. I now have beta clients in my system, I can comfortably run a sales call, my website is almost ready to launch and most importantly, I have fallen back in love with my work. Before working with Sherry I had a vague dream about starting a Nutrition business but no direction or “next step”. Since joining her Nourished Nutrition Business program have been able to clarify my dream, find the next steps and act on them! What I loved most about the program is the structure that made a big dream seem more achievable and attainable and the insights Sherry had into all of our lives around fear, procrastination and going deep. When I look back at the moment I made the decision to do this for myself, I feel proud of myself for making a good decision! I highly recommend this program (or working with Sherry), if you’ve struggled with feeling “stuck” in your business, lacking clarity, feeling overwhelmed, needing a little extra push.Thank you Sherry!!!!
This program covers…..
√ Systems: How to set up your nutrition practice (you get done-for-you forms, contracts checklists, a signature system, packages and suggested pricing so that you don’t have to start your practice from scratch)
√ Mindset: How to get your subconscious mind on board for sales and charging package prices (so that you don’t feel guilty about charging more money than your colleagues and getting paid generously by your clients)
√ Marketing: How to market effectively and mindfully (so that you don’t feel like you are ‘bugging’ people).
√ Sales: Learn how to sell without being ‘salesy’. In fact, with my done for you scripts (just for holistic nutritionists and health coaches), you’ll come to love selling instead of feeling nervous or afraid.
*You’ll have my support through any concerns that come up, or in any areas that feel outside of your realm of knowledge for the duration of the program.
Since joining her program I have gained the confidence to start my business, I know what direction to take it in and the steps I need to achieve my goals.
Haley Bellet, RHN
Her coaching, knowledge and wisdom was everything I needed to get going. Her compassion, patience and experience motivate me and keep me going!
I felt like I was stuck in a very small shoe box, full of bursting ideas. So many ideas that I was sure the lid of that shoe box was going to blow off any second and my business would be off the ground flying! I waited, then waited some more and it was like the lid on that little shoe box was glued on tight. Slowly I started to worry about my ideas – were they good enough? Would I attract the right people? Would anyone sign up? How would anyone even find me? As a single mother with a minimum wage job – would I even be able to afford a website? The negatives started out weighing the positives and I new I wasn’t coming out of that shoe box fast, or anytime soon. Two days later I received an email from Sherry with information on her Nourished Nutrition Business program. I new instantly, after reading the curriculum details that THIS was exactly what I needed. I’m very happy with the choice I made! Her coaching, knowledge and wisdom was everything I needed to get going, while her compassion, patience and experience motivate me and keep me going! I am very confident with my decision I made to invest in myself through Sherry. I know I have saved precious and valuable time by working with her. Time that I would never get back trying to do this on my own! I’m pretty sure I’d still be stuck without her. If you have your business lined up and feel you should be doing better, or sound like you are in a position like I was, then I would recommend Sherry in a heartbeat. I am so grateful! I can’t even begin to thank you enough for you Nourished Nutrition Business program! My testimonial doesn’t even ice the cake! Thank you thank you Sherry!!
Nikki Moir, RHN
What I enjoyed most about the program was pinpointing my niche and discovering which brand archetype works best with my personality and what I have to offer.
Before I started the Nourished Nutrition Business Program, I thought I had the ‘know how’ to do everything…. bit by bit I figured it would all just come together. But now I feel that I was in a delusional head space! Knowing what I now know, I am so far ahead of the game than where I was. I have learned SO much in these last few months. With my new found technological knowledge that Sherry provided in the program, I can spend more time learning about and perfecting my nutrition services. instead of fighting with a website start up etc. What I enjoyed most about the program was pinpointing my niche and discovering which brand archetype works best with my personality and what I have to offer. I can now speak to the public knowing that my voice will attract my ideal clients! The most profound difference that I experienced as a result of working with Sherry is that I can work with the nervous energy within me that comes out whenever I’m public speaking or sharing my thoughts on health. She taught me that this energy is just my passion wanting to burst out of me – and that’s a good thing! I highly recommend her services because you don’t know what you don’t know. Coming out of the other side of the program I am SO grateful for everything I have learned and I wouldn’t trade this knowledge for anything!
Melissa Greenwood, RHN
You can do this!!
√ Unlike a ‘do-it-yourself ‘correspondence course or e-course, you will have plenty of support, accountability and connection as you learn and implement
√ You’ll get ‘to accomplish’ lists to keep you on track with your learning!
√ To help you start getting a quick return on your investment, I have created scripts, templates, systems, e-mail sequences and hand outs for your clients that you can customize to match your brand and attract your niche, so that you can start serving your current and new clients right away (no getting dragged down with details and minutia)!
√ What you learn will nourish you, and help you make changes in your own diet and lifestyle, so that you finally feel like you really are walking the talk!
The most profound difference that I experienced as a result of working with Sherry is confidence.
“Sherry is a goddess when it comes to nutrition and business. This course was worth every penny. It has definitely changed my life! If I hadn’t done this, I would still be stuck on building a website! Sherry goes deep with business….giving you an understanding not just of the technical side, but the spiritual and emotional side too! If Sherry doesn’t know the answer to a question, she will find out for you. She’s the hardest working and most reliable teacher I have ever had. Before working with Sherry, I was lost on how to begin my business but, since joining the Nourished Nutrition Business program, I have completed my website and know what to say to prospective clients. When I look back at the moment that I made the decision to do this program, I know I made the right decision. I highly recommend this program if you are starting your own nutrition business and you need inspiration and quality advice. Before I started the program, I was worried that I might not ever get clients or even get my nutrition business started! But now I feel confident that I can make it work, working from home to be with my child and not have to work outside the home for someone else. What I enjoyed most about the program is the advice and inspiration Sherry provided, as well as the group discussions we had and the connections I’ve made. The most profound difference that I experienced as a result of working with Sherry is confidence. I highly recommend her services because Sherry has the knowledge and skill to come up with marketing ideas on the spot and without breaking a sweat!
Jennifer Chisholm, RHN
I highly recommend working with Sherry, if you’ve struggled with attaining clients in your existing nutrition practice, if you’re sick of doing 1 off session with your clients and want to start offering package programs, or if you’re just starting out and don’t know what step to take first.
Before working with Sherry I wasn’t even certain I wanted a nutrition practice. The thought of having to type up a mountain of handouts, somehow choose a niche to market to and then figure out how to market and learn to coach people all by myself, was intimidating and discouraging to say the least. After listening to Sherry speak on business I knew then and there that I wanted to learn how she does it. Since joining her Nourished Nutrition Business program I feel a clear sense of direction with where I want to go with my practice, and confidence that I CAN do it IF I apply what Sherry has taught me! I really enjoy the fact that she taught us that we don’t have to be married to our chosen niche. I feel the freedom to change and practice as I please, using the same foundation taught in this course. What I loved most about the program is all of the effort Sherry put into creating it for us. She knocked it out of the park and delivered way more then I ever could have imagined. I had no idea how much work went into a starting a business & I’m thankful I don’t have to go through all the trial and error that she did. This woman knows what she is doing. When I look back at the moment I made the decision to do this for myself, I feel grateful that I took the leap of faith. If I didn’t take this course, then I wouldn’t be challenging myself to step out of my comfort zone and push myself from my very comfortable job, that does not challenge me at all. This course made me want to be more! I highly recommend this program (or working with Sherry), if you’ve struggled with attaining clients in your existing nutrition practice, if you’re sick of doing 1 off session with your clients and want to start offering package programs, or if you’re just starting out and don’t know what step to take first. Sherry will show you exactly how to market yourself to your ideal client, how to get a website set up, how to coach people and manage your time. This course will, without question, deliver above and beyond what you think it will!
Emily VanGils, RHN
Now I feel relieved, organized and very confident!
Before I started the Nourished Nutrition Business Program, I was worried about not having a clear outcome of where I wanted to go with my business. But now I feel relieved, organized and very confident! What I enjoyed most about the program is Sherry’s willingness to adapt the flow of her teaching according to what you need in the present moment in order to move forward. Also, she gives and gives and gives… to the point where you are just in disbelief about how good you have it right now! Sherry exceeds expectations by FAR!!! The most profound difference that I experienced as a result of working with Sherry is not only major confidence in my business, but also confidence in who I am as a person and a total feeling of empowerment! I highly recommend her services because she is extremely knowledgeable about how to set up a business where your passion is completely weaved through it! She goes above and beyond in providing you with what you need to start your own thriving business! She is able to teach you the ins and outs of online marketing and coach you through the process of it all! She is a truly loving and kind person and that feeling is always present in conversations with her, which makes the experience that much more enjoyable!
Diana Sturt, RHN